Work with me.

I design small cloud systems for SMBs — the kind you’ve been reading about on this site. Open to builds, collabs, and design reviews. By Allan Niñal.

What I design

Small, serverless systems on AWS that automate one job end-to-end — the kind that runs for a few dollars a month at SMB volume. Each series on this site walks through one in detail:

  • Lead intake bots that read incoming leads, score them, and route the right ones to a human.
  • Email assistants that triage an inbox, draft replies from your own knowledge, and escalate the rest.
  • Booking assistants that read appointment requests, query a calendar, and confirm a slot.
  • Voice agents that answer the phone, hold a real conversation, and hand off cleanly.
  • Review responders that read incoming reviews and draft on-brand replies.
  • Document pipelines that ingest, extract, and answer questions from your files.
  • Daily briefing bots that watch your sources and email you what matters.
  • Website chat assistants that answer from your own content without making things up.
  • Social autoposting systems that publish on a schedule with topic guardrails.

If your problem looks like one of these — or like a cousin of one — there’s a good chance the same shape of system fits.

What an engagement looks like

Most engagements start with a design: one of these systems, drawn for your business. That means a diagram, a written walkthrough of the moving parts, an AWS reference for the resources, and a realistic cost estimate at your volume. It’s the artifact you’d hand a developer (or me) to actually build it.

From there it’s your call: take the design and have your own team build it, or have me build it with you — usually as a small fixed-scope project, ending with the system running in your AWS account, on your domain, with the keys in your hands.

I also do design reviews: you have an automation already designed (or running), and you want a second pair of eyes on the architecture, the costs, or the failure modes.

Who this is for

  • SMB owners and operators who’ve identified a manual job they want automated, and want it done at SMB cost — not enterprise SaaS pricing.
  • Founders early enough that one well-shaped automation moves the needle.
  • Agencies and consultancies who need a sub-contracted system designer for a client engagement.
  • Engineers who want a design partner or reviewer on a system you’re building.

How to start the conversation

Reach me on LinkedIn with a short note covering:

  • What you want to automate — one or two sentences. The job, not the tech.
  • Where the data lives now — forms, inboxes, sheets, a CRM, phone calls, Drive folders.
  • Constraints — timeline, budget range, anything off-limits (e.g. specific cloud, compliance).

I read every message and reply within a few business days. If it’s a fit I’ll suggest a short call; if it isn’t I’ll say so and, where I can, point you somewhere better.